On July 28, 2026, SM Cinema hosted an exclusive watch party for the FIFA World Cup 2026 Final at the Directors Club and SM Event Screen of SM Aura Cinema in Bonifacio Global City, Taguig. The event gave Quezon City residents a premium, accessible venue to experience the World Cup final on a giant screen alongside fellow fans, fostering community spirit around a major global sports moment. The watch party took place at SM Aura Cinema in Bonifacio Global City, reachable via MRT Line 3 (Ayala Station) or private vehicle; admission likely required tickets, and attendees enjoyed Directors Club luxury seating and SM Event Screen technology.
Background
SM Cinema regularly organizes large-scale sports screenings for Filipino audiences. The 2026 FIFA World Cup is the first 48-team tournament co-hosted by the United States, Canada, and Mexico. SM Aura’s Directors Club offers a luxury cinema experience with reclining seats and gourmet food service, making it a sought-after venue for major live events.
Source: Philippine Star